ESP is dedicated and motivated to the innovation of renewable energy, and committed to providing the highest quality of renewable energy products to our customers. ESP is constantly striving to provide innovative solutions to make our planet a cleaner and greener planet for generations to come.

ESP's technology and initial products were conceived by Mr. Paolo Fadel, founder and owner of Quasar Electronics and CAD, located in the Veneto region, near Venice, Italy; www.quasarelectronics.it and www.caditaly.it.
His team of Robotics and Electronics specialists then successfully resolved the technical challenges, allowing large-scale proven technologies to be adapted for consumer "small-scale" energy producing products. Over 30 years of experience allowed the team to create the suite of renewable energy products.

Research and Development

ESP's R+D partner, Quasar Electronics, incorporates existing technology with new and emerging technologies, creating enhanced and innovative solutions. This optimizes their creative possibilities, allowing the products to deliver solutions in a variety of ways.

ESP is uniquely positioned to leverage the 20+ year R&D and manufacturing capabilities of Quasar Electronics. Quasar’s integrated circuit design and development capabilities as well as its micro-turbine capabilities have proven invaluable in the rapid development of ESP’s power invertors as well as the EsPOD.

Engineering

At our R&D facility, engineers bring new technologies from R&D into volume manufacturing. Everything from CAD design, testing, to tooling up is done in-house and through its affiliated working partners in the Veneto Region outside of Venice, Italy. ESP’s current Canadian advisory team includes over 50 years of Energy sector experience. This Oil & Gas and Utilities experience will be leveraged to rapidly deploy solutions to these sectors. ESP will also gain operational efficiencies through locating operations in cost efficient and high market growth jurisdictions.

Manufacturing

ESP's approach to manufacturing emphasizes contracting our partner's existing talent, infrastructure and facilities, as opposed to building our own manufacturing facilities along with sourcing the financing to do so. The core technical components are sourced locally, made to our specifications and assembled at CAD Italy, our partner’s manufacturing facility in the Veneto area in Italy. Initially, full assembly for the European market will be manufactured and assembled there.

As ESP expands its territories worldwide, the core components will be assembled in Italy with final assembly, using locally sourced non-technical components, assembled in key strategic locations, each serving a group of territories. This will allow ESP to deliver the highest performance products at lowest possible costs, while insuring quality control.

Marketing

The alternative energy market globally is still in its infancy and it has been ESP’s experience that most commercial/industrial clients are receptive to meeting directly with ESP, based simply upon existing relationships or a ‘warm call’. With delivery results, ESP believes that positive word of mouth within various industry sub-segments (e.g. large flat roof retailers, distributors, logistics, schools, hospitals, etc) will produce the most productive source of market awareness and leads.

A segment of the ESP products, (Solar Enhancer or pvE, PV Tracker, smaller Titan Wind Turbines) are geared towards retail consumers with sales via large box retailers. For these retailers, ESP will provide supporting marketing material and partnership managers to ensure overall product support is well maintained. Marketing to the retail segment will be via direct sales and large retail industry and facilities management events.

ESP will selectively participate in alternative energy trade events globally. Currently, the event’s market for alternative energy is in its infancy. Several events are essentially vendor exhibits with very few potential buyers in attendance. ESP will participate in industry events that are more directly targeted towards ESP customers (e.g. Facilities Managers of America), as well as attending alternative energy events largely for gathering of competitive intelligence.

ESP will also selectively participate in key industry standards/lobbying groups (e.g. Canadian Wind Association, www.nrcan.gc.ca, WWW.CANSIA.CA, WWW.ASES.ORG, WWW.AWEA.ORG). These industry standards groups can be a key source of competitive knowledge and provide an avenue for access to governmental bodies. Advertising will be for trade magazines and websites that provide clear evidence of access to ESP target market (e.g. Next Generation Power & Energy, Renewable Energy World, WWW.ENERGY.SOURCEGUIDES.COM).

ESP continues to develop a world class and highly searched/optimized website with supporting product information. ESP’s team has significant experience in Business-to-Business sales via the web and will continue to capitalize on the changing conditions in this demanding industry.

Energy Independence and Delivering Renewable Power

Energy independence has become a strategic goal for governments, individuals and corporations. Our Wind and Solar products offer the solution at relatively low cost and with the ability to deliver power during peak demand loads when it is needed. ESP products are a major contributor to meet the needs for alternative sources of energy.

With recent figures from the “US Solar Energy Industries Association“ solar could produce 10% of US power consumption by 2025, this is an enormous jump from the 1% it currently represents. To obtain this target, there will need to be capital investment of over $US 500 billion into the solar industry. Thus the financial community is seeking to identify the technologies that offer the greatest commercial potential.

ESP offers independent energy technology to the consumer, as well as offering all levels of government, the opportunity to allow its citizens the ability to become small-scale energy producers. This provides the opportunity to feed the grid electricity, as well as creating a small business opportunity for themselves. On-grid consumers supplement electricity offered by the utility company and in addition, can choose to generate a portion of their own electricity at or near the site of use. Off-grid consumers require service when conventional electrical needs are not feasible or economical. ESP has realized the growing trend towards distributed generation and will capitalize on scalability and reliability with no emissions, allowing consumers to capitalize on this emerging opportunity.

Government policies in the form of incentives, subsidies and regulation have accelerated the adoption of alternative energy products for consumers and small businesses. As a result of the initiative and support of governments into the alternative energy, the market is primed for rapid growth.

Despite the benefits, there are also relative challenges and risks inherent by renewable power. The industry is new and heavily dependent on government subsidies to promote growth and acceptance to the masses. It is difficult to compare technologies since this area is so new and ever-changing.

Globally, there are boundless opportunities and applications to address the energy needs with renewable energy solutions, particularly in developing countries and off-grid locations.

ESP will bring power to many remote corners of the globe. It will also deliver on the premise of energy independence, one person at a time, on a very personal size and level....or one village at a time, in a scalable, much larger format.